100+ Small Business Marketing Tools for Every Stage of the Open Source Marketing System

Author: Cassi Lowe | Date: December 4, 2022 | Campaign Stage:

Social Media, Analytics, Automation, Email, and More

Below you'll find some of the most popular tools for each stage of the Open Source Marketing System, along with a short description from the company's website.


Project Management

Asana - Want to drive efficiency across your organization? Asana is flexible and easy for all teams to use, so you can deliver quality work together, faster.

Basecamp - The refreshingly simple, and remarkably effective, project management platform.

ClickUp - All of your work in one place: Tasks, Docs, Chat, Goals, & more.

Monday - Boost your team’s alignment, efficiency, and productivity by customizing any workflow to fit your needs.

Trello - Trello brings all your tasks, teammates, and tools together

Wrike - One platform for campaign management, asset production, and performance insights


Cyfe - Monitor and visualize your business on one easy to use, real-time dashboard.

Google Analytics - Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Heap - Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Matomo - Google Analytics alternative that protects your data and your customers' privacy



Ahrefs - Everything you need to rank higher & get more traffic

Google Search Console - Search Console tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in Google Search results

Moz Pro - Higher rankings. Quality traffic. Measurable results. Moz Pro is our all-in-one suite of SEO tools.

Screaming Frog - The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues.

Semrush - Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.

SpyFu - SEO marketing suite, PPC analyzer, Historic data, Competitive analysis, Backlink outreach, Unlimited keyword & domain projects, Custom reporting.

Ubersuggest - Want more traffic? Ubersuggest shows you how to win the game of SEO.

Content Creation

AnswerThePublic - Get Instant, Raw Search Insights, Direct From The Minds Of Your Customer

BuzzSumo - Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers.

Canva - Canva makes it easy to create professional designs and to share or print them.

Grammarly - Great Writing, Simplified

Hemingway - Hemingway App makes your writing bold and clear.

Jasper - Jasper is the AI Content Platform that helps you and your team break through creative blocks to create amazing, original content 10X faster.


CloudApp - Record your screen as a video with your voice & face, an annotated image, or a GIF and instantly share it as a link to get your point across.

Descript - There's a new way to make video. A good way.

Loom - Explain anything clearly and effortlessly – and skip the meeting.

Vidyard - Sales Video Software that Closes More Deals

Vimeo - Make, manage, and share videos and virtual events that move your audience. One video platform. All your video needs.

Wistia - Create, host, market, and analyze the impact of your video (and webinars too)—all with Wistia’s video marketing platform.


Adobe Audition - Create, mix, and design sound effects with the industry’s best digital audio editing software.

Audacity - Free, open source, cross-platform audio software

Headliner - We connect millions of listeners to their new favorite podcasts via social media, YouTube, and on publisher article pages

Libsyn - One podcast platform powered with the monetization and publishing features to meet your unique goals — podcaster freedom is our thing.

SoundCloud - Get on SoundCloud to connect with fans, share your sounds, and grow your audience.

Social Media

Agorapulse - Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Animoto - Easily make your own videos

Bitly - Shorten URLs

Buffer - Grow your audience on social and beyond

CoSchedule - Organize All Of Your Marketing In One Place. From Any Place.

Hootsuite - Grow your reach and get more business with social media.

Later - Later is a social media management platform and link in bio tool for every social network.

MeetEdgar - The unique social media management tool that schedules for you.

Quuu - Boost Your Conversions by Sharing Curated Content.

Sprout Social - A powerful solution for social media management


Digital Advertising

AdEspresso - Find the right audience for your Facebook, Instagram, AND Google ads with AdEspresso’s split testing and optimization.

ClickCease - Top-rated click fraud and ad fraud prevention service for Google and Facebook ads

Creatopy - Creatopy helps businesses customize, automate and scale up their ad production and delivery.

Leadpages - Easily build websites, landing pages, pop-ups, alert bars, and beyond.

Unbounce - Unbounce is the AI-powered landing page builder with smart features that let you create beautiful, high-performing marketing campaigns in just a few minutes.

Cold Email Outreach

Getprospect - Leads finder tool for multi-task B2B sales, recruiting and marketing managers.

Hunter - Hunter lets you find professional email addresses in seconds and connect with the people that matter for your business.

Lemlist - Personalize cold emails, automate follow-ups, and engage with leads across all channels.

Mailshake - Sales Engagement & Automation Software

SmartReach - All-in-one email outreach platform for your sales teams

Woodpecker - Cold emails that start warm business conversations


1 Million Cups - Educating, Inspiring and Connecting Entrepreneurs Nationwide Every Wednesday Morning

LinkedIn Sales Navigator - Target the right buyers, understand key insights, and engage with personalized outreach.

Meetup - Whatever you’re looking to do this year, Meetup can help.

Popl - The Fastest Way to Share Business Info

WiseStamp - Create and manage the email signature you need


Lead Magnets

Attract - Attract is a free tool that helps you find the right lead magnet idea and then create it in minutes.

Beacon - Create professional lead magnets, opt-in forms and libraries of gated content.

Lead Capture

ConvertBox - Launch personalised offers, lead capture forms and segmentation funnels to the right visitors at the right time with the easiest most powerful on-site engagement platform.

Optinly - Build Smart Email Pop-ups, Engage Visitors and Monetize Traffic Using Optinly Popup Maker

OptinMonster - Convert and Monetize Your Website Traffic

Sumo - The #1 FREE email capture tool

Thrive Leads - Build Your Mailing List Faster than Ever Before With Thrive Leads


Email Marketing & Automation

ActiveCampaign - The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.

Constant Contact - Attract new customers and boost sales with our complete, easy-to-use digital marketing suite.

ConvertKit - ConvertKit is the go-to marketing hub for creators that helps you grow and monetize your audience with ease.

Hubspot - All your marketing tools and data — all under one roof.

Keap (Infusionsoft) - Collect more leads, convert them to clients, and turn those clients into fans with Keap’s powerful CRM and sales and marketing automation.

Klaviyo - E-commerce Marketing Automation Platform for Email & SMS

Mailchimp - Win new customers with the #1 email marketing and automations brand that recommends ways to get more opens, clicks, and sales.

MailerLite - Digital marketing tools to grow your audience faster and drive revenue smarter.



Amazon Seller Central - Start selling with Amazon

BigCommerce - Ecommerce for a new era.

Ecwid - Start Selling Online for Free

SamCart - Whether you are selling digital products or online services, SamCart is the easiest way to start accepting orders.

Shift4Shop - Our turnkey eCommerce solution makes it easy to build a website and grow your business - and it’s completely free.

Shopify - If you can dream it, you can sell it with Shopify

Squarespace - All you need to power your ecommerce website

Wix eCommerce - Sell everywhere with Wix eCommerce

WooCommerce - WooCommerce is a customizable, open-source eCommerce platform built on WordPress.

Sales Funnels

ClickFunnels - Getting People To Your Website And Turning Them Into Happy Paying Customers Is What We Do Best

GoHighLevel - We Help Agencies & Marketers Thrive With Our All-In-One Sales & Marketing Platform

Kajabi - Get ready to win in the new creator economy

Ontraport - Build, automate and scale your vision with Ontraport

Systeme - The Only Tool You Need To Launch Your Online Business

ThriveCart - Create high-converting cart pages, funnels, affiliate campaigns, courses and more


Referral Programs

Ambassador - Discover the untapped revenue potential of your existing customers with a scalable referral marketing program.

CrewFire - Turn Your Customers into Your Army of Brand Ambassadors

ReferralCandy - Grow your sales by word-of-mouth marketing

Referral Factory - Plug And Play Software To Build Your Own Referral Program

Yotpo - Get more from your eCommerce marketing, with connected solutions that maximize the value of your customers.

Affiliate Programs

Everflow - Amplify your results from all channels

Impact - impact.com is more than just affiliate marketing. Diversify your partner mix to drive new revenue now.

LeadDyno - Everything to launch, manage, and grow your affiliate program.

Refersion - Drive ecommerce growth from influencer & affiliate marketing programs for Amazon Marketplace and Shopify powered DTC channels.

Tapfiliate - Easily create, track and grow your own affiliate marketing programs.

SMS Marketing

Attentive - Drive more sales with conversational commerce

ClickSend - Communicate with your customers and staff like never before via SMS, Email, Rich Media, Direct Mail and more.

EZ Texting - Drive 6X the engagement of email and a 138% greater open rate for your messages with SMS marketing.

Podium - Manage all of your communication—from reviews to website conversations to text marketing, payments, and more—with Podium.

SimpleTexting - We make it easy, fast and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.

TextMagic - Transform customer experiences with our easy-to-use text messaging marketing software.

Community Building

Circle - The all-in-one community platform for creators & brands

Hivebrite - A powerful online community platform, Hivebrite provides top organizations with all the tools they need to build, manage, and engage their community.

Mighty Networks - With a Mighty Network, you can bring your courses, memberships, and offers together in a powerful community under your own brand on iOS, Android, and the web.

PeerBoard - Everything you need to share knowledge, increase engagement and create deeper connections with your online audience

Thinkific - Create and sell online courses, build vibrant communities, and monetize memberships — all on a single, scalable platform.

Author Bio:
Cassi Lowe is a marketing strategy consultant based in Indianapolis, IN. She's the main curator for the Open Source Marketing Project. She has over 15 years of experience in the web design & marketing field.

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