Author: Cassi Lowe

Cassi Lowe is a marketing strategy consultant based in Indianapolis, IN. She's the main curator for the Open Source Marketing Project. She has over 15 years of experience in the web design & marketing field.

Small Business Marketing Requires Progress, Not Perfection

I work with many small business owners, and a common mistake I notice is the desire for perfection before moving forward. Often, a business owner will delay starting a campaign or launching a website because it's not "perfect" yet. We all want to put our best foot forward, but sometimes perfectionism is a procrastination tactic […]
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Why Specificity Should Be Your New Best Friend

If you're marketing a small business, specificity should be your biggest priority. You don't have the time or budget to reach every person on Earth. When you narrow your focus, you'll reach the right people and make the biggest impact. Specificity applies to all areas of the Open Source Marketing System. Start with Strategy first. […]
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Psychological Factors that Help You Capture More Leads from Your Website

Understanding how the mind works will give you an advantage when capturing new leads from your website. There are many subtle psychological factors that determine whether a person will take action or not. You don't need to be a psychiatrist to use these principles. Marketing psychology is a deep topic, but I'll share several factors […]
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9 of the Best Marketing Books for Small Business Owners

There is an overwhelming amount of marketing information online for small business owners. Sometimes it can be hard to know who to trust. Outlined below are 9 of my top favorite marketing books that are practical for small business owners. They cover everything from strategy to tactics, and the mindset that is needed to market […]
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The 4 Email Automation Sequences Every E-commerce Brand Needs

Email automation can be a deep and complicated topic. If you have a small e-commerce brand, or you're just starting out, it might feel overwhelming. However, you don't need to do everything at once. Use the 4 email types in this post as base to build on over time. The Open Source Marketing (OSM) system […]
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Is it possible to market your business without using social media?

For a lot of small business owners, social media can feel like a silver bullet. You post and hope the right people will see it and make it go viral. You get frustrated because that never happens, but the gurus tell you to keep posting more and more. But it feels like you're talking into […]
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5 Ways to Use Leverage in Marketing Your Small Business

Leverage: to use something that you already have in order to achieve something new or better.  Marketing a small business can be really tough. Most of the time you feel like you're pushing a rock uphill. That's why it's important to find leverage wherever you can. Doing more with the resources you already have means […]
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The Difference Between Your Marketing Failing and Succeeding

The central element to all of your marketing is your message. This is the main point or idea you are trying to convey to your audience. This message can make or break your marketing efforts. What is your core message? Your message can be summed up in two parts: who you serve and what value you provide. […]
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Stop Running Ads to Your Website, Until You Do This

Running paid ads online can be a great way to grow your business when done properly. It’s easy to get them up and running, but it’s also easy to lose a lot of money in a short amount of time. There are several factors that need to be considered before running any ads. If you’re […]
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Remove the Stress From Marketing Your Business in 3 Steps

You should be blogging. You should be on TikTok. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that… Sound familiar? Does it make your stress levels rise? It’s OK. Take a breath. Online marketing opens […]
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