Leverage: to use something that you already have in order to achieve something new or better. Marketing a small business can be really tough. Most of the time you feel like you're pushing a rock uphill. That's why it's important to find leverage wherever you can. Doing more with the resources you already have means […]
View PostThe central element to all of your marketing is your message. This is the main point or idea you are trying to convey to your audience. This message can make or break your marketing efforts. What is your core message? Your message can be summed up in two parts: who you serve and what value you provide. […]
View PostRunning paid ads online can be a great way to grow your business when done properly. It’s easy to get them up and running, but it’s also easy to lose a lot of money in a short amount of time. There are several factors that need to be considered before running any ads. If you’re […]
View PostYou should be blogging. You should be on TikTok. You should be Tweeting. You should be making videos. You should be connecting with prospects on Linkedin. You should be running Facebook ads. You should be doing this and that… Sound familiar? Does it make your stress levels rise? It’s OK. Take a breath. Online marketing opens […]
View PostGetting people to your homepage is only half of the battle. What do visitors see when they get there? Many factors contribute to whether a visitor will immediately leave your site or stay and engage with you. In this post we’ll cover a few ways to make sure your visitors stick around. While reading this […]
View PostAs a small business owner, marketing might not be a top priority. Between all of your other tasks and taking care of your customers, marketing often gets put on the back-burner. It’s one of those things on your list that you know you need to do, but it never seems like there’s enough time. Although […]
View PostEvery business owner wants to stand out from the crowd and be noticed. How can you set yourself apart? Many new business owners think that competition is a bad thing. They might think that it’s pointless to go into business because someone else is already filling the need. In reality, competition is good because it […]
View PostEveryone knows you need to have a call to action (CTA) on your website and marketing materials. Otherwise, what’s the point, right? But not all calls to action are equal. Some are much better than others. Take a look at your website and online marketing campaigns before reading this article. Then decide if your calls […]
View PostPublishing content week after week, month after month is difficult. It takes a lot of commitment and effort. Whether you are blogging, recording videos, podcasting, or some other medium, it all takes time and energy. If you’re spending a significant amount of time producing content, you want to make sure it’s getting the attention it […]
View PostDo you ever wonder if you’re being too self-centered? Most small business owners I’ve met are generous people who want to help others succeed. They enjoy sharing their knowledge and talents with their clients. Most of them are not selfish or self-centered. But when you look at many small business websites, they are too focused […]
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