Implementing marketing campaigns without strategy, goals, or objectives is a quick way to waste time and money. Strategy guides your overall direction, while goals and objectives provide structure for your campaigns. Goals and objectives are two of the most important tools in planning for success. Goals provide a broad vision, while objectives are specific actions […]
View PostDirect response marketing is a type of advertising that solicits an immediate response from potential customers, such as clicking on a link, making a phone call, or visiting a location. Specificity is the key to great direct response marketing. Your goal is to make it clear what you want your prospect to do, and why […]
View PostSocial Media, Analytics, Automation, Email, and More Below you'll find some of the most popular tools for each stage of the Open Source Marketing System, along with a short description from the company's website. Strategy Project Management Asana - Want to drive efficiency across your organization? Asana is flexible and easy for all teams to […]
View PostMarketing is essential for growing your small business, but it's important to do it in a way that's sustainable and affordable. This will help you allocate your funds in the most effective way possible, and it will also help you to track your spending so that you can adjust as needed. In the post below […]
View PostI work with many small business owners, and a common mistake I notice is the desire for perfection before moving forward. Often, a business owner will delay starting a campaign or launching a website because it's not "perfect" yet. We all want to put our best foot forward, but sometimes perfectionism is a procrastination tactic […]
View PostIf you're marketing a small business, specificity should be your biggest priority. You don't have the time or budget to reach every person on Earth. When you narrow your focus, you'll reach the right people and make the biggest impact. Specificity applies to all areas of the Open Source Marketing System. Start with Strategy first. […]
View PostUnderstanding how the mind works will give you an advantage when capturing new leads from your website. There are many subtle psychological factors that determine whether a person will take action or not. You don't need to be a psychiatrist to use these principles. Marketing psychology is a deep topic, but I'll share several factors […]
View PostThere is an overwhelming amount of marketing information online for small business owners. Sometimes it can be hard to know who to trust. Outlined below are 9 of my top favorite marketing books that are practical for small business owners. They cover everything from strategy to tactics, and the mindset that is needed to market […]
View PostEmail automation can be a deep and complicated topic. If you have a small e-commerce brand, or you're just starting out, it might feel overwhelming. However, you don't need to do everything at once. Use the 4 email types in this post as base to build on over time. The Open Source Marketing (OSM) system […]
View PostFor a lot of small business owners, social media can feel like a silver bullet. You post and hope the right people will see it and make it go viral. You get frustrated because that never happens, but the gurus tell you to keep posting more and more. But it feels like you're talking into […]
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