As an introvert, it can be a challenge to stay afloat in the fast-paced and ever-changing world of social media. From Instagram Reels to TikTok, it’s hard to keep up with the latest trends and figure out how to make yourself stand out. But the key to success on social media isn’t about being loud […]
View PostAs a business owner, it's always important to revisit and revamp your marketing strategy regularly. With so many options available for marketing initiatives, it's hard to know which is the most important and effective. Working in initiatives that are cost-effective, flexible and that work can be challenging. In the digitally driven world we live in, […]
View PostDirect response marketing is a type of advertising that solicits an immediate response from potential customers, such as clicking on a link, making a phone call, or visiting a location. Specificity is the key to great direct response marketing. Your goal is to make it clear what you want your prospect to do, and why […]
View PostWhen it comes to the field, we ought to start with the immense contribution of Seth Godin to the industry. Back in 2015, he struck with a bold statement about our industry. Why is it so challenging to implement Seth Godin's famous marketing mantra? Indeed, selling can be many things, evolving around trends, but it […]
View Post Time is money. Grow your business in no time using these four content strategy tips! Content marketing takes a lot of time and mobilizes resources (either yours or your company's), often with an unpredictable and slow dynamic of return on investment. And yet, everyone agrees that developing a stable business flow is essential. Find out […]
View PostThe blinking cursor always captures my anxiety for a minute as I sit down to write the outline for the podcast episode that I am recording. Maybe it is a solo episode or it is an interview that I have spent weeks acquiring, nonetheless, it is a battle of the minds that briefly takes over […]
View PostWhen writing content for your website, it’s easy to get tangled up in the never-ending storm of, “What keywords will drive the most traffic?” Next thing you know, you’ve plugged so many keywords in because you think that will catch more people’s attention… all without realizing that this actually diminishes the likelihood of generating quality […]
View PostFor a lot of small business owners, social media can feel like a silver bullet. You post and hope the right people will see it and make it go viral. You get frustrated because that never happens, but the gurus tell you to keep posting more and more. But it feels like you're talking into […]
View PostEvery business owner wants to stand out from the crowd and be noticed. How can you set yourself apart? Many new business owners think that competition is a bad thing. They might think that it’s pointless to go into business because someone else is already filling the need. In reality, competition is good because it […]
View PostPublishing content week after week, month after month is difficult. It takes a lot of commitment and effort. Whether you are blogging, recording videos, podcasting, or some other medium, it all takes time and energy. If you’re spending a significant amount of time producing content, you want to make sure it’s getting the attention it […]
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