I'm about to give you what is beyond doubt the single most powerful secret to marketing success. I don't know why it's so secret, but people sure seem to avoid talking about it. Ready? Here it comes… be . . . useful That's it. I didn't say it would be mind-bogglingly amazing or obscure or complex. It's […]
View PostI would like to share an early-stage project with you, to give you a feel for the approach I'm designing to creating new marketing strategies. So in this post I would like to share my thought process (so far) and to start to explore the reasons why a particular marketing strategy makes sense. My ultimate goal […]
View PostHere's Ben's interview with webinar marketing expert Jon Schumacher, covering: Who should use webinars and when. Why they can be so effective for sales and for list-building. And a bunch of tips for making your webinars most effective. (35 minutes)
View PostVirtual Summits are growing like crazy, and for good reason. They are one of the easiest, and most powerful, list-building tactics you can use today. Wendy Kier is an entrepreneur and expert in virtual events, based in the UK. Her website is http://getclientsonline.co.uk/. Our 36-minute interview is packed with information on virtual summits, including… Who should (and shouldn't) be […]
View PostIt generally makes a great deal of sense to capture each prospect's contact information, because that means we own a channel that we can use to continue the conversation with them. This is usually email, but may also be social media, telephone, or even physical mail. There are other good reasons why so many marketers try to give […]
View PostIn this article, I'll write up the decision-making process that goes into an OSM Campaign Design for a real-world project. Snoreraser is my latest campaign redesign project. It's an existing business, set up several years ago by retired firefighter Brian McKenna in Pennsylvania, USA. Brief History Brian is one of literally millions of people who has found […]
View PostBen Hunt interviews pay-per-click consultant Rob Drummond from The Confusion Clinic about when you should consider using PPC in your campaigns, and gets some surprising answers. Listen to the Interview (32 minutes)
View PostIt's so easy to look around at our competition and to assume that we should be doing whatever they're doing. This is often a huge mistake. Your future customers are looking for positive reasons to know they've found "the one", which means they need to see positive signs of differentiation. They want to choose you! Trying […]
View PostContent marketing has been a popular buzzword in the past few years. As true "editorial" inbound links, then later social shares, have become more important factors in driving traffic, marketers and SEOs realized that publishing interesting, noteworthy, and remarkable free content was a great way to attract visitors. The idea of a content-marketing-driven funnel is pretty straightforward... Publish good […]
View PostWe're all familiar with group-buying networks, like Groupon and Living Social. Clearly, these can be a great way to get a LOT of customers to your door in a short period of time, but that is not always a blessing! You should always think carefully before committing to a tactic like this, because we have seen […]
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