According to a Label Insight poll, 94% of consumers are loyal to transparent brands. In the past decade, marketing has known a lot of changes. We went from a mass consumerism era to connected consumers, educated and sometimes ready to raise their voice on social media or in the streets when a brand goes wrong. Transparency in […]
View PostWhen it comes to the field, we ought to start with the immense contribution of Seth Godin to the industry. Back in 2015, he struck with a bold statement about our industry. Why is it so challenging to implement Seth Godin's famous marketing mantra? Indeed, selling can be many things, evolving around trends, but it […]
View Post Time is money. Grow your business in no time using these four content strategy tips! Content marketing takes a lot of time and mobilizes resources (either yours or your company's), often with an unpredictable and slow dynamic of return on investment. And yet, everyone agrees that developing a stable business flow is essential. Find out […]
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