Knowing your strategy means you are clear about where your brand and offerings sit in the market, and why your target market should care. You will have uncovered the compelling benefits of your offer, and have a good idea that you will be able to reach an audience that has a tangible problem that you can solve.
In carefully crafting your campaign design, you will have ensured you have put measures in place to reach, engage, nurture, and close your target prospects, selected the most appropriate channels and tools, and you will also have considered how to create the maximum value for each new customer.
Now you know what you want to achieve, and what you’re going to do to get there, you are ready to go to market!
In the Campaign Delivery section, the Open-Source Marketing expert team provides you with our best advice on how to use each of the techniques (tools, channels, platforms, methods etc.) in the marketer’s toolkit.
Looking for Experts
We are constantly looking for experts on specific techniques who can give interviews on
- When their particular technique is most appropriate (i.e. Campaign Design), and
- How-to tips for employing that technique effectively (i.e. Campaign Delivery / Live Operation).
If you have technique expertise from current, real-world practice, please get in touch to arrange an interview.