About Open Source Marketing

Ben Hunt OSMOpen Source Marketing is a project founded by entrepreneur Ben Hunt, and aims to apply the principles of open-source development to a radical new subject — the marketing process.

The aim of the project is to help businesses, entrepreneurs, and organizations all over the world to survive — or to thrive — by providing the best marketing intelligence available anywhere, free for all to access.

Why Open Source Marketing?

  • Nobody can keep up with all the developments in marketing, so to develop a comprehensive guide to marketing means we will need to involve everybody.
  • Good marketing is critical to businesses and organizations all over the world, and we believe everyone should have access to the best marketing intelligence, regardless of ability to pay (so we’ve made it totally free).
  • By making our models and methods transparent and available freely to everyone, we can all work together to improve our models and methods continually over time.
  • The position we’ve taken is that all recorded information should be free.

Open Source Marketing currently comprises three main open-source systems (see below for details)…

  • OSM Core (our central marketing approach, which comprises various models and processes).
  • OSM Professional Training (for people who wish to use OSM to help their clients).
  • OSM Client Service System (a radical new approach to delivering professional marketing campaigns for clients).

Usage & Rights

Everyone is welcome to pick up any of the OSM systems below, and apply them for their own cause, or for clients, free-of-charge.

You may use OSM for profit (including in professional marketing for clients, or for training others) but you may not sell the information itself. Please refer to the Creative Commons license for more details.

1. OSM Core

This system is the central asset of Open Source Marketing, and comprises…

If you want to apply Open Source Marketing for your own business or cause, the OSM Core system is all you need (i.e. DIY market).

However, if you wish to use OSM professionally, check out our other two systems…

2. OSM Professional Training

Not everyone has the time or desire to learn the OSM Core system so they can apply it to their own business or cause.

It is our goal that marketing professionals all over the world adopt Open Source Marketing as central to their practice.

To help make this happen, we are creating a step-by-step training program for “OSM Pros”, which will also be free and open-source.

There will also be an optional (and paid) step for anyone who wishes to get officially certified, and join Ben’s OSM Professionals network.

(Details coming soon.)

3. OSM Client Service System

One of the goals of Open Source Marketing is to give clients a better, fairer alternative to the traditional agency service model.

To this end, we are also working on a radical client service system, which has three aims…

  • To boost clients’ trust in professional marketing .
  • To share risk more fairly.
  • While delivering long-term win-win benefits for clients and professionals.

The key to the OSM Client Service System will be a radically different approach to collaboration and compensation, using revenue-share models instead of fee structures where the client takes all the risk.

See the Client System overview.

Need Help?

Our expert team is here to provide the support you need.

Whether you just want an hour's guidance, or a whole project designed and managed, we offer affordable expert support when you need it.

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Fay Kelley

Thank you for posting this information! Much appreciate it!

    Ben Hunt

    You’re very welcome Fay.

Charles

I have just read your books, 50 Web Design Secrets, How To Be Rich today and Web Design is Dead.
These are so valuable to anyone to wants to take a step out of the normal routine of the normal 9 to 5 job to job life, and build a real home business providing Internet services.
They are also a refreshing change from all that Guru stuff that litters the web and blinds us with fireworks and glitter.
Thank you Ben for sharing some of you inner thoughts and wisdom, as well as proving a solid platform from which one can build their own business model with solid foundations. I will be a student and hopefully contributor to the Opensource marketing project because I truly believe this business, -Internet technology – is a runaway monster, ever evolving and eating alive those that do not have plan and a willing to keep up with it.

    Ben Hunt

    Thank you Charles, I really appreciate your comments. Glad you’ve got value from my books.

Anna

Hi Ben, my son is hoping to start a web design business. (he is late 20s) he has always designed websites for his band and others He has really looked into this and intends to continue with his job until hopefully this takes off. He also wants to design sites for businesses. He has some great ideas about marketing but would like to learn more. Do you have a suggestion for a good book? which one of yours do you suggest ????

    Ben Hunt

    Hi Anna. Convert is the one I’d start with, although you can get Save the Pixel for free too (benhunt.com/books/).

Rohit Gohil

Hello Ben,
I am rohit gohil and want to start my career in web designing. so is it good for me to go to the web designing?
and would be market good in future ? so i can grow up with web designing for the future perspective…
what to learn to become a master web designer???

    Ben Hunt

    Hi Rohit. The first step is to read “Web Design is Dead”, which you get free when you join my mailing list (http://benhunt.com/books/).

Abu bakar

hi Bent Hunt
i wanna become web developer .
so how much time is require to become a web developer?
i can give 4 hours every day.

    Ben Hunt

    That’s a good amount of time, Abu. You’ll need to learn HTML, CSS, JavaScript (JQuery), and then a server-side language like PHP. If you stick at it, you will do it.

frank lee

I’ve been a marketer, creative director and copywriter for 40 years with international ad agencies such as Lintas, BAM SSB, Kobs & Draft and multinational corporations like IBM and 3Com. I’ve written books on direct marketing and test marketing. Do I have anything to learn from what you’re doing? Damn right, I do! And I’m actually excited at learning and implementing something radically new. Thank you for what you’re doing.

    Ben Hunt

    Great to hear from you Frank, and thank you for your support. There is a lot more to follow, so please make sure you’re on my mailing list (benhunt.com/books is a good place to sign up).

dhruv

HI ben i read your books its really help me to grow as a great personallity in business plzhelp me how me can be a web designer i can give daily 7 hours to this

    Ben Hunt

    Hi. I’m no longer in the web design training business, but keep following Web Design from Scratch, as there will be more coming on there soon.

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