Campaign Stage: Value Proposition

A value proposition is a statement that summarizes why a customer should choose your product or service over a competitor.

What is Brand Transparency and Why is it Important?

According to a Label Insight poll, 94% of consumers are loyal to transparent brands. In the past decade, marketing has known a lot of changes. We went from a mass consumerism era to connected consumers, educated and sometimes ready to raise their voice on social media or in the streets when a brand goes wrong. Transparency in […]
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