According to a Label Insight poll, 94% of consumers are loyal to transparent brands. In the past decade, marketing has known a lot of changes. We went from a mass consumerism era to connected consumers, educated and sometimes ready to raise their voice on social media or in the streets when a brand goes wrong. Transparency in […]
View PostEmail automation can be a deep and complicated topic. If you have a small e-commerce brand, or you're just starting out, it might feel overwhelming. However, you don't need to do everything at once. Use the 4 email types in this post as base to build on over time. The Open Source Marketing (OSM) system […]
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