Short Circuit Test
If you’re ever evaluating a Circuit questionnaire, a business plan, a pay-per-click ad, or even an email, try this super-quick test.
In just seven questions, you can know with confidence that you have a campaign ready to take to market.
If you can answer a question succinctly and with clarity, you have a green light.
All green lights — you’re good to go to market! If you don’t have all green lights, stop and fix it before you proceed.
The Short Circuit Questions
- Why will people feel part of this brand?
- What is the brand’s promise?
Product / Service
- What uniquely makes this product/service the perfect solution for your target customer?
- What do you promise to do for customers that no competitor can?
- Why will people choose this solution?
- Why will people be motivated to take action to address this problem?
- Do we know exactly who our ideal customer is, and where we can find them?